YouGov Consumer Consulting works with client companies to deliver the highest quality, data-driven insights which provide actionable findings
and drive through to the bottom line.

Our team of experienced researchers combine unrivalled consumer experience with the latest research techniques and YouGov's cutting-edge technology, offering clients a unique viewpoint on their consumers and what affects their lives.

Using a combination of qualitative and quantitative methods, we help our clients to gain actionable insights into the following areas:

Consumer Understanding

We want to give our clients:

• A better insight into their consumers: their habits, problems, needs, attitudes and values
• A better understanding of the relationships consumers have with products and brands

As a result, together we can monitor important developments in the market place, identify unmet needs and look for new business opportunities. We aren’t just providing information: we want to offer our clients the insights which emerge from real consumer understanding.

Brand Relationships and Brand Tracking

We work closely with clients to help design and implement the most effective way to understand and monitor consumer brand relationships, helping clients to assess ongoing and ad hoc brand-related activity and act on specific brand drivers in order to grow and / or reposition brands.

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Innovation

Genuine innovation is notoriously difficult to achieve successfully, and many of the tried and tested approaches fail to deliver this success. We have a philosophy with regard to innovation which helps our clients to succeed where others have failed.

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360 Degree Communication

There is no single way to test pieces of communication, evaluation should be designed around the brand and the holistic campaign objectives. We understand the functional and emotional side of consumer response to communication and pilot new ways of understanding deeper emotional responses.

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Customer Experience and Customer Satisfaction

We live in an experience-driven world – every point of contact between your customers and your brand is a potentially positive (or negative) brand building experience. A good Customer Experience breeds advocacy for your brand, so don’t leave it to chance.

We can help you:

• Uncover what your customers really experience
• Identify performance gaps
• Offer advice and recommendations on (long and short term) improvements that will make a genuine, financial difference to your business
• Track your progress in addressing gaps ...

... leading to increased customer retention, loyalty and sales.

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YourGeneration Baby Boomers - a YouGov product

Baby Boomers represent a significant and growing sector as they currently make up 32% of the total UK population and are now responsible for nearly 80% of the country’s wealth and one third of all consumer spending. YourGeneration enables clients to quantify and track attitudes to life, marketing, categories and brands of the business-critical Baby Boomer demographic.

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Contact John Blake

E: john.blake@yougov.com
T: +44 (0)20 7012 6080