YouGov Financial Services Consulting realises that the
financial services world faces a shifting landscape with ongoing
and emerging changes.

We stay well-briefed regarding:

• Political and regulatory issues
• Social and cultural trends
• Movement in the economy and financial markets
• Technological developments

We incorporate this knowledge through all phases of our work with clients, from project design to strategic action plans.

Our team of financial services experts aims to challenge conventional thought in conducting research by taking a client-centric approach to our consulting practice. We work towards a model that delivers timely, high quality research that provides value-added advice and actionable results.

YouGov Financial Services Consulting is grounded in our full service market research offer, employing both qualitative and quantitative methods. We use this foundation to provide perspective on what we uncover through the research, enabling us to offer strategic consulting that addresses the issue at hand, whilst staying mindful of real-world context.

Our team holds well-rounded experience, and provides the following expertise to meet your needs:

• Traditional regression models (key driver analysis) that allow us to look at what indicators drive your (or competitor) customers' behaviour and attitudes regarding brand, brand loyalty and product choice, among others
• Segmentation analysis based on behaviour in financial services markets to assess the profiles of customers and target groups for marketing campaigns or strategic planning
• Evaluation methodologies, building in control groups to measure whether policy interventions have their desired effect
• Brand tracking methodologies to measure brand health
• Conjoint methodology to test new product and service offerings
• Streaming technology to carry out pre-campaign testing
• Creation of bespoke panels to track changes in behaviour and attitudes over time
• Multi-country studies enabling the development of comparative measures
• Core metrics across the whole product life cycle to measure fair treatment of customers
• Satisfaction and loyalty measures to determine the tipping point between customer retention and loss

Contact Dr. Steve Nuttall

E: steve.nuttall@yougov.com
T: +44 (0)20 7012 6082