YouGov Media Consulting works with leading media owners and media agencies to deliver high quality, data-driven insights that add value
to the decision-making process.

Our team of media research specialists combine in-depth, sector based knowledge, a thorough understanding of the latest research techniques and YouGov's cutting-edge technology to deliver clients a unique perspective and level of understanding.

Using a combination of qualitative and quantitative methods, we assist clients with understanding and insight into:

Audience Profiling

We have conducted a number of studies for television channels, national and regional daily newspapers, commercial radio and websites, providing an in-depth understanding of viewer / reader / listener / surfer behaviour and delivering workable strategies for growing audiences.

Market Positioning and New Product / Programme Development

Helping media owners interpret and segment their market, to determine strategies for growth, the viability of new product launches or brand extensions, or react to competitive initiatives are all areas where YouGov Media Consulting can provide insight and understanding.

Advertising Evaluation

Utilising YouGov’s extraordinary online panel and proprietary software, we have comprehensively tested and evaluated the effectiveness of advertising campaigns on television, online and in national daily newspapers and magazines.

Understanding Content

Whether you’re a publisher evaluating editorial content, or a TV executive re-working your programming line-up, we can help you make the most effective decisions to maximise the growth of your audience.

Bespoke Online Panels

Using our unrivalled experience of managing online panels, we work with a number of major broadcasters and publishers, administering their proprietary online panels and delivering solutions to complex business issues that genuinely impact the bottom line.

Website Evaluation

Designing and building a website to enhance the visitor experience and maximise the opportunity for customer engagement is an art as well as a science. Our experience in working with media owners in the online environment enables YouGov Media Consulting to customise a solution to match clients’ business objectives.

Usage & Attitudes Studies

Helping you to define your market structure, identify success factors, and highlight areas of opportunity. Whether your business requires continues tracking to monitor your marketplace over time, chart your progress against competitors, track the effectiveness of repositioning or advertising, or segmentation studies to help with product development and marketing, YouGov Media Consulting offers easy access to consumers through our online panel.

Contact David Lucas

E: david.lucas@yougov.com
T: +44 (0)20 7012 6083