David Lucas
Head of Media
Consulting

David Lucas is Head of the new Media Consulting division at YouGov. He has 20 years experience in the media industry, working for media owners in broadcast and publishing, and has been working in media research for the last nine years both in the UK and overseas. David joined YouGov in October 2007, and has an Honours degree in Business Studies from Westminster University.

John Krzyzanowski
Director

John is Media Consulting Director at YouGov and has worked for ITV, Flextech/Telewest (IDS) and Channel 4 in various commercial research roles over the past 20 years. He has been a representative on various media industry committees that include BARB, IAB, JICIMS and the MRG. John joined YouGov in February 2008, from Channel 4 where he worked on the development of commercial, sponsorship and new media research. John has an Honours degree in Applied Biology from London University and is a full member of the IDM.

Kirsty Robertshaw
Research Manager

Kirsty has over 8 years of research experience both agency and client-side. Her areas of expertise include brand tracking, advertising awareness, consumer profiling and U&A studies.

Kirsty graduated from the University of Liverpool in 1999 with a BA (Hons) in History. She is a full member of the Market Research Society and holds the MRS diploma.

Aakanksha Haran
Senior Research Executive

Aakanksha has been with YouGov since August 2006 working on a variety of media projects using her experience in concept testing, ad testing, qualitative research techniques, and corporate image research. She also handles projects involving value-added analysis such as conjoint trade-off mapping, cluster analysis, significance testing and factor analysis.

Aakanksha has completed a Masters in Marketing and has an Engineering degree in electronics and communication from Chennai, India.