YouGov Technology & Telecoms Consulting is here to help clients surf the technological zeitgeist; helping to identify, analyse and understand
the many interlocking markets that
comprise this most dynamic of
market sectors.

Our team of experienced industry analysts and researchers are tasked with providing insightful research and consulting in IT, Telecommunications, Technology and allied business markets.

Whilst we specialise as a company in online research, our team is experienced in all major research techniques. We don't force you into predefined methodologies, we deliver the right mix of data collection, analysis, insight and delivery that solves your problems, delivers a competitive advantage and acts as an agent of change.

And we're dedicated to customer service. It’s the most important part of what we do. Excellence in project management AND communication. Guaranteed. Test Us. Tell us your biggest business challenge and we'll rise to meet it.

Concept Testing and Target Segmentation Studies

Innovation in the Technology sector is constant and the introduction of new products is both costly and risky. YouGov has the ability to identify low incidence consumer groups including early technology adopters that are often key to the initial launch strategy of new technology products and services. We also provide insight and understanding into market segmentation in new and more mature markets.

Brand Profiling and Tracking

You can’t manage what you don’t measure and brand equity measurement is an essential component of brand management. We independently measure and benchmark brands and help our clients to move customers from brand awareness to brand insistence building loyalty and value.

Customer Satisfaction and Loyalty

YouGov helps identify churn factors and aid the retention of clients. We use a range of quantitative and qualitative techniques both online and offline to tailor the right solution for clients’ businesses.

B2B Research

Technology permeates our life not only at home but also on the move and at work. YouGov is positioned to offer business research whether using traditional or online methods. YouGov uses innovative methods to motivate commercial IT and Telecommunications management to participate in the research process and avoid the pitfalls of trying to contact this heavily surveyed group.

Hot Topic Research

The Technology team will be building multi-client reports and services during 2008. The flexibility of our panel as well as our thinking means we respond quickly to new developments whether brand extensions, disruptive products or entirely new technologies.

The YouGov Panel

Data collection is the least glamorous area of market research and little time and effort is spent analysing it. But YouGov’s panel of over 200,000 is extraordinary. Rigorous panel management means respondent engagement is significantly higher than on other comparable panels and this allows different and better research be conducted relatively free of the non-response bias that affects other panels.

Bespoke Online Panels

Using our unrivalled experience of managing online panels, we have worked with a number of clients, administering their proprietary online panels and delivering solutions to complex business issues that genuinely impact the bottom line.

Contact Marek Vaygelt

E: marek.vaygelt@yougov.com
T: +44 (0)20 7012 6160