We work closely with clients to help design and implement the most effective way to understand and monitor consumer brand relationships.

We do not use standardised techniques into which we then 'force fit' client needs - instead, we tailor each study to the needs of the client and the holistic context for the brand. This helps our clients to assess ongoing and ad hoc brand-related activity and act on specific brand drivers in order to grow and/or reposition brands.

Many markets are increasingly driven by affinity, so we need to understand emotional as well as behavioural relationships. We can help you create simple yet powerful diagnostic tools for your brand, which can help you identify competitive threats and opportunities and so build the long term value of your brand.

We have unrivalled experience of brand tracking through BrandIndex although every one of our trackers is structured around specific client, category and brand issues.