Innovation is notoriously difficult and getting harder. Decreasing customer loyalty, ever changing needs of consumers, very rapid technological advances, shorter business cycles, relative ease of launching copycat products and the need to show immediate results all mitigate against successful innovation.

Only 1 in 20 new products last the 1st year after launch – are traditional standardised methods of innovation testing working?

Our philosophy is that each individual idea needs to be looked at from a bigger perspective – really understanding a product’s role in consumers’ lives will help determine its success. Our flexibility in technique and approach allows us to truly find a product’s potential.

We have a variety of unique tools to help our clients at all stages of an Innovation Journey:

• Opinion Formers Forum
• Listening to Consumers
• Insight Testing
• Concept Development
• Concept Testing
• Product Testing

The advantage of our approach is that it provides our clients with a platform for value-adding interpretation. We can provide fast, cost-effective access to large numbers of geographically dispersed target consumers, providing a platform for deep analysis and strong recommendations.